“Psychology is the study of people’s behavior, performance, and mental operations”.Philippe, R. (2016) I believe that the study of psychology is important because, if we didn’t know how our minds work how would we be able to understand our decisions and behaviors.  We are also using psychology in our design work even if we haven’t … More Psychology


What is chunking? Chunking is described as “an approach for making more efficient use of short-term memory by grouping information”. Today we are living in a world that we are bombarded with a lot of data information. We are thrown so much information that we can only retain so much at once. According to Malamed … More Chunking

Performance load

“The greater the effort to accomplish a task, the less likely the task will be accomplished successfully”. Lidwell, W., Holden, K., & Butler, J. (2003).  In this weeks reading Lidwell, W talks about performance load, Cognitive load and kinematics load and how they are used in design. Performance load is described as “the degree of mental and physical activity required to achieve … More Performance load