What is chunking? Chunking is described as “an approach for making more efficient use of short-term memory by grouping information”.

Today we are living in a world that we are bombarded with a lot of data information. We are thrown so much information that we can only retain so much at once. According to Malamed “we can only hold seven bits of information at a time, (plus or minus two)”.

According to Malamed its believe that “cognitive researchers now know that the capacity of working memnory depends on the type of information, the features of the information and the ability of the person under experimentation”. An example of this would have to be if you are explaining something very complex to a person you would have to divided the information in to chucks of information, into small bits so they have a better understanding.

Some of the people that would use chunking as a learning tool would have to be people that do online courses, in which they don’t have the teacher explaining them the information to them.

Chunking can also be work in all mediums and its not limited to: text, sound, pictures, and videos.

“The primary purpose of chunking is the enhancement of working memory. Chunking therefore should not be used when information must be searched, scanned, or analyzed”. Harrod, M. (no date).

The main use of chunking is to memorize important information that you will be using later on. When applying chunking make sure that you are using it in a proper context, which is suitable to improve your memory skills, which helps in dividing information in to small bits to be remembered easily.


Lidwell, W., Holden, K., & Butler, J. (2003). Performance Load. In Universal Principles of Design (pp. 148‐149). Massachusetts: Rockport

Kendra Cherry (2016). What is chunking and how can it improve your memory. Very well.

Maria Popova. (no date). The science of “chunking”, working memory, and how patterns recognition fuels creativity. Brain pickings.

Chunking Principle (2009) Retain from.

Malamed, C. (2009). Chunking Information for Instructional Design. The ELearning coach for designing smarter learning experiences.

Harrod, M. (No Date). Chunking. Interaction design foundation.



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